Shanghai Press & Publishing Development Join LS travel retail to Launch the ‘Discover China’ Global Promotion
In celebration of Chinese New Year, LS travel retail is delighted to announce the launch of a three-week, worldwide ‘Discover China’ book promotion.
For the second year running, LS travel retail is partnering with the Shanghai Press & Publishing Development Company to promote the ‘Discover China’ campaign, celebrating Chinese culture around the world during Chinese New Year.
The ‘Discover China’ campaign promotes English and other foreign language books from Chinese publishers and is being run at RELAY, Inmedio, Watermark and Payot stores in 16 countries and regions worldwide. To add to the in store experience and engage with passengers, POS, posters and Chinese New Year decorations support the promotion.