LS travel retail – the New Global Identity for Lagardère Services’ Travel Retail Operations
From 11 February 2011, Lagardère Services’ Travel Retail operations will be known as LS travel retail; a new global brand identity that creates a consistent and memorable name across operations in 20 countries worldwide.
As part of this, further reinforcing LS travel retail’s regional credentials, the company’s global operations are being restructured into regional divisions – LS Travel Retail ASPAC, LS Travel Retail EMEA and the retail companies in North America.
With a remarkable 160 years in travel retail, Lagardère Services runs the largest international network of retail stores across all travel channels and all product categories. With the stated ambition to become a top five operator in every category, Lagardère Services is already World No 1 in News, Books and Convenience, and has exceptional skills across Duty Free, Luxury and Specialty, as well as a growing proposition in F&B.
Operating nearly 2,000 cultural leisure, Duty Free, Specialty and Convenience retail stores trading under numerous, well-recognised retail brands worldwide, Lagardère Services is now linking its identity across all operations under one name – LS travel retail – to ensure that its global strength is fully realised.