LS travel retail Sets A New Benchmark For The Confectionery Experience With ‘So Chocolate’ At Changi
LS travel retail ASPAC announces the opening of its unique and entertaining new So Chocolate confectionery concept store, at Singapore’s Changi Airport.
The company has created the So Chocolate concept and tailored the merchandise to the specific needs of the travellers at Changi. LS travel retail ASPAC worked closely with its brand partners and the Changi Airport Group (CAG) in development of the store, particularly through the sharing of in-depth research into the region’s traveller profiles. The So Chocolate store also strongly supports CAG’s emphasis on innovative and positively surprising experiences for the shopper as part of the renowned ‘Changi Experience’. With its portfolio of stores at Changi now reaching a total of 19 stores, LS travel retail ASPAC has developed an exceptionally powerful understanding of the airport, its travellers and their needs.