LS travel retail Pacific launches duty free cross promotion

Utilising their network of books, news & convenience stores, the travel retailer has launched a promotional campaign to drive footfall into their duty free stores at the Gold Coast and Adelaide airports.

Passengers shopping at any RELAY, NewsLink or Hub Convenience outlet at either airport will be given a $10 Gift Voucher to be used in the duty free stores (conditions apply). The offer is supported with instore promotional advertising, leveraging the high penetration of the outlets to build pre-awareness and encouraging customers to shop duty free.

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