Chinese New Year promotion in Australia
This year, travellers shopping at NewsLink, RELAY, Trader & Hub Convenience stores throughout Australia were given the opportunity to celebrate Chinese New Year with the chance to win a trip for two to Hong Kong, valued at AU$10,000.
Customers purchasing participating products were eligible to enter, either in-store or on-line via a dedicated contest webpage, explaining in 25 words or less: “While in Hong Kong, I would like to…”
2014 is the Chinese Year of the Horse, typically associated with leadership, bravery and courage. It will certainly be associated with excitement by the lucky customer that wins this ‘trip of a lifetime’!