Retail – tailored to the needs of landlords and customers
INSIGHT IN ACTION
from range exclusives and brands to store concepts and promotions, we tailor our offer and services to meet passengers' desires.
Some operators often use a standardized retail model across a range of locations, but at Lagardère Travel Retail we start where every good tailor begins – by measuring the customer. We tailor the whole retail and Foodservice experience to the specific needs of your travellers.
AT EACH LOCATION
we invest in research and adapt our offer so that we are:
- meeting shopper desires … Across the categories
- understanding shopper motivation … Gifting and self-gifting, impulse purchases, guilt buying, destination shopping
- understanding shopper behaviour … Whether travelling inbound, outbound or in transit, our research and experience ensures that we understand the spectrum of details that make up the traveller’s thinking and behaviour.
Our combination of global vision and local insight enables us to analyse each local market to ensure that local buying patterns are fully understood and that the right shopping experience is created.